2/2019

結わえるパッケージ

 

寝かせ玄米で現代に楽しい食生活を提案する株式会社結わえるのパッケージの作画を担当。お肉や揚げ物、お酒など、昔の人にとっては毎日ごちそうとも捉えられる現代人の食生活を鬼に重ね合わせ、鬼が嬉しそうに寝かせ玄米を食べている姿を描いた。また結わえるを象徴するアイテムのデザインや、「鬼も㐂ぶ(よろこぶ)」というコピーも作成。原画は和紙に筒描で染色したものを使用している。

※筒描とはもち米等を原料にした防染糊を筒に入れて絞り出すように図案を描いて染色する技法。今回は和紙に筒描で描いた原画を元にデータを作成しています。

Creative Direction : Akira Fukatsu(FUKAIRI)
Design, Illustration : Keigo Kamide

Design Support : Kazuhisa Irisawa,Kahona Inoue
Copy : Keigo Kamide
Client : 株式会社結わえる

https://www.yuwaeru.co.jp

https://fukairi.com

Yuwaeru / Packaging Design

We designed the packaging for Yuwaeru, a company that offers enjoyable eating in modern living with enzyme brown rice. The design depicts a demon enjoying his enzyme brown rice. This demon symbolizes the modern-day eating habits that involve meat, fried foods, and alcoholic drink, which were considered hearty meals in ancient times. We also designed items that symbolize “Yuwaeru” and made Yuwaeru’s tagline, “Even the demons will enjoy.” 

The original work was dyed with Tsutsugaki technique on Japanese paper.

 

※Tsutsugaki is one of the Japanese dyeing techniques that involve drawing the design squeezing out the resisting agent made from glutinous rice or other ingredients from a tube (Tsutsu).

The label’s design was created based on the original work drawn by Tsutsugaki on Japanese paper.

Creative Direction : Akira Fukatsu(FUKAIRI)
Design, Illustration : Keigo Kamide

Design Support : Kazuhisa Irisawa,Kahona Inoue
Copy : Keigo Kamide
Client : Yuwaeru Inc.

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▼Work in progress

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